I cannot believe I am approaching the one year anniversary of my blog. It is crazy to think that within 12 months, I started a blog, a business and gave birth to my second child. And since then, I have learned a lot. Today, I want to share with you some juicy secrets…what no one will tell you about starting a blog.
Not Many People Will Be Supportive
Over the 12 months I have been blogging, I have developed thick skin( and that is a big deal coming from someone as sensitive as I am). I will never forget the first time a major home improvement website shared my blog on their Facebook page. I made the mistake of reading some of the comments, and my God… people are so damn hateful!
I was basically in tears over some of the nasty feedback people dished about my work. But after commiserating with some super successful bloggers, I have come to realize this is an inevitable part of being a public figure. It happens to the best of them. Actually what I found even more hurtful, is that most of your “friends” will not support you. Hell, they won’t even take the time to “Like” your Facebook page.
And while my own mother doesn’t even read my blog (although she still praises me), I have been moved at how supportive some people have been . In fact, some of my biggest supporters have been fellow bloggers. Which brings me to my next point.
Fellow Bloggers Have Been My Biggest Supporters
I have heard it advised over and over from blogging experts, but if you want your blog to excel, you must find a tribe of like-minded bloggers. Hands down, fellow bloggers have been the most supportive of my work. For all the nasty trolls you will encounter, the support and love from fellow bloggers have warmed my heart and kept me going when I considered giving up. Not to mention, learning many of their stories has been so inspirational to me. I love my blogging community!
It is More Time Consuming than a 9 to 5 Job
If you want your blog to be profitable, it will be more time consuming than a 9 to 5 job. Before I started blogging, I had no clue what went on behind the scenes. I imagined simply plugging out content and followers flocking to my site. Unfortunately the blogosphere has become so saturated, blog promotion in and of itself is a full time job. Not to mention actually completing the featured project, taking the photos, editing the photos and writing the content. It is truly never-ending.
At some point, you are going to feel like a shitty parent, spouse or friend
Because blogging is a never-ending endeavor, I have come to find myself distracted from my children at times. While other mothers are posting pictures of all of the fun outings a stay at home mother is afforded on social media, I bear the brunt of being a stay at home mom while also having to balance my time engaged in my marketing job and, on the other hand, also pumping out content for my blog- leaving my kiddos to entertain themselves (a recipe for major mommy guilt). And I may or may not have snapped on my husband at times over stressful projects and deadlines. Basically, at some point you will become so consumed with blogging that you feel like a shitty parent, spouse or friend.
It’s a Huge Learning Curve
Unless you are fortunate enough to have the resources to outsource all of the technical work, blogging involves a huge learning curve. You have to wear many hats: photographer,web designer, social media strategist, brand coordinator, SEO administrator to name a few. Thank God I have a background in digital marketing and web design(which is actually my day job). But if I weren’t well-versed in web design and SEO, I cannot imagine how overwhelming it would be to start a blog. The biggest learning curve for me has been photography and certain social media platforms, which I had no prior experience in. Hats off to you bloggers who have managed to grasp all of the techy components of running a blog. I learn something new everyday.
Most of the Money I Make Gets Re-invested Into my Blog
Believe it or not, blogging can be quite lucrative. In fact some of my blogging idols have managed to quit their day jobs and earn six-figure incomes. Unfortunately for me, I am not there yet. Being the mother of two young children who are not old enough for school and working from home as a marketing professional, I cannot invest the time and effort needed to yield a legitimate income. However, I do make “spending money” from ad revenue. Although, most of it just gets re-invested into my blog anyhow (think hosting, emailing platform, photo editing software, project supplies) and that’s ok because I love what I blog about. My tip for those considering blogging, be sure it is something you would be happy to do for free as it will most likely begin that way.
Be Prepared to Invest at least $1000-$2000 Initially
If you want your blog done the right way, be prepared to invest a few grand immediately. While I designed the blog and logo myself (given this is a component of my professional skill set and saved a decent amount of money this way), I had to invest in a DSLR camera, photo-editing software, hosting and domain. Many will also need to invest in a web developer and graphic designer.
Sometimes It seems Like an Utter Waste of Time and Money
Sometimes blogging can feel like an utter waste of time, stress and money. As a matter of fact, last weekend I had invested in a project I just assumed would work out and be fabulous. Fifty dollars and 2 hours into the project, I realized my DIY lamp was an epic fail that would never see the light of day. It is times like these you want to crawl into the fetal position and cry. Why oh why do I even waste my time doing this?
I am Building my Empire, One Nap at a Time
Building my empire, one nap at a time. Folks, for all of the negative input I have shared with you about blogging , this quote is what keeps me going: the possibility that one day, I can actually make a lucrative income doing what I love. While blogging may be just a hobby for many, for me, it is a union of my professional skillset (marketing, writing and web design) with that of my true passion (design). In this season of my life, the only time I have to build my empire is while my babies are sleeping, but one day they will be grown and I will have more time for myself. I cannot completely lose myself in my children, and I want to show them that mommy is a hard worker. I just hope I don’t burn out before that day comes.
So yes, blogging , if done correctly, is highly involved and at times stressful. But, when all the stars align , it can be so rewarding.
Now I must break out in the birthday song for my blog’s 1st Birthday.
Now get out there and design some good vibes! Please Be sure to Pin…
Much love, Erica
****Stock Photos courtesy of picxclicx.com ****